SEO Focused eCommerce Responsive Design & Build

The Outdoor Look

Services :

“The aims of objectives of our new website have been mainly focused around SEO rankings. 3 weeks from launch and we’ve already seen huge results from rankings shooting to page 1 and 2 for a lot of our target key phrases. After working with various web agencies over the years, this is the first time I’ve been really impressed with the results. We’ll continue to work with unit36 as they continue to bring in the results.”

Brett Lockwood - Director

The Challenge

The Outdoor Look are an innovative and contemporary garden design company, specialising in providing the highest quality artificial garden solutions to transform your modern outdoor space.

When approaching unit36 they had plenty of traffic through their Adwords campaign however very few sales and not many organic website visits. The Outdoor Look came to unit36 with the following goals in mind:

New responsive ecommerce website with a more user-friendly structure
A website created with SEO at the forefront of the design/build
Increase visits, conversions and organic rankings

The Result

The results speak for themselves with this case study. These results have been achieved within the first 3 weeks of launch.

Increased online visibility by 34%
Increased organic conversion rates from 0.5% to 3.9%
Page 1 and 2 rankings for nearly all target key phrases

A strong website build was required in order to underpin the business objectives, minimising page load speeds, optimising all imagery, strong SEO sitemap, and a website built from the ground up with improving organic rankings and conversions as the main focus.

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