We Are The enlightened – Illuminati Bar Project
Late last year we worked with Illuminati Bar, a new cocktail bar that was launching in Burnley targeting students and young professionals wanting to let their hair down.
The bar owner wanted the help of a creative agency in developing their idea of a unique symbolic brand and identity which would flow throughout their online and offline marketing channels and bar interior design. Unit36 was there to help.
We created a minimal and thought provoking brand image, which was the key to making their brand stand out from the array of close competition. The design of the brand needed to be bold and symbolic to reflect the concept of Illuminati. It also needed to make customers feel special and most importantly ‘enlightened’.
A creative website was an essential part of this brief. With a high percentage of its customers being on-the-go professionals or students the website needed to be the key contact point for bookings, reservations and important up to date information.
The Christmas deadline was looming and it was all go at Unit36 to get the bar project finished and completed ready for the busy Christmas period and NYE. We managed, and we are really proud of the final project as is the bar owner Tom Lord.