What Does Branding Bring About?
A solid brand is established through various factors, the main one being creative design. In all fairness, image is perhaps the most important factor of them all when it comes to launching a brand, as your aesthetics will be your most immediate and most recognisable feature. Colour choice, pattern choice, shapes, sizes, shades and image choice are all extremely important to building a cohesive brand. Then there is font size, shape and layout as well as the choice of calligraphy that is important too. We’re just scratching the surface here! Personality, tone of voice, brand ethos, site functionality and many more things also contribute towards how your brand is perceived by your customers and the general public.