Search Engine Optimisation
Search engine optimisation (SEO) is the name of the game when it comes to digital marketing. We call it a ‘game’ purposefully too as the end result can be either frustrating or extremely rewarding; depending on the competency and skill level of your marketer. There are a number of tricks and techniques that can be employed to enhance your search engine rankings, too much to mention here! However, there are a few avenues that are proven to work a lot more effectively than most, and those are the avenues we concern ourselves with here at Unit36.
In fact, as time goes by, the number of different things you can do to improve your SEO begin to diminish. SEO becomes more sophisticated with time and therefore the ‘black hat’ and ‘white hat’ techniques of old fail to apply anymore. The aim of the game used to be to ‘con’ search engines into thinking a particular website is relevant and valuable. Nowadays it’s harder, if not impossible, to pull the wool over the eyes of search engines. Decent, honest and hard-working marketing efforts are required now – as it should be! Here at Unit36 our SEO techniques are tried, tested and proven to provide results almost instantly. Let’s take a look at what we make use of…