What is eCommerce Web Design?
To put it simply eCommerce web design is the virtual practise of high-street window dressing. If you own a high-street store, or an actual physical store of some form, then you will have an interior design that suits your brand and your customers’ preferences. The outside of your store will be decorated to attract footfall and the inside will appeal to your customers’ needs, desires and product requirements. These principles are not too dissimilar to selling products and services online.
The main ambition of eCommerce web design is to create an online platform, for you to sell your products, that is both attractive and influential for your target demographic. It may just seem like colours, pictures and aesthetics on the surface; but as you get more involved you realise that it is much more than just visual preference. Colour choice may seem like a side-issue, but in reality it is one of your main priorities. Let’s say you sell dentistry services as an example – there is a reason why most of your competitor websites are often coloured brilliant white! Would you use a dentist that advertised themselves in black or brown? Probably not. See where we are coming from now?